<b>Insider Information at Your Fingertips</b> <p> Determining the worth of intellectual property (IP) is a complicated task. An IP litigator needs to conclude the monetary damage occurring as a result of harm done to an inventor's or a company's reputation as well as the economic damage caused by compromise of an idea or invention due to its unauthorized usage. <p> Edited by litigation expert Daniel Slottje, <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> sheds light on how to quantify damages in IP litigation matters with revealing contributions from IP professionals, attorneys, economics professors, certified public accountants and other damages professionals. <p> This essential resource is thoroughly researched with timely insight on quantification of damages; evaluation of damage claims in trade secrets; patent, copyright, and trademark cases; economic damages; and much more. <p> With IP litigation becoming more and more prevalent today, the demand increases for IP professionals and attorneys to understand how economists, accountants, and financial analysts quantify damages in IP matters. <i>Economic Damages in Intellectual Property: A Hands-On Guide to Litigation</i> demystifies this process and provides you with an "at-your-fingertips" resource brimming with current, relevant information in the field of intellectual property litigation.
A manager's guide to the secrets behind the stunningly persuasive words millionaire marketers use to turn passive readers into eager and profitable customers Your words can achieve the same magical results successful businesses revel in every day when you apply their closely guarded secrets to your company's sales messages. In just 7 steps, this pocket guide reveals some of the powerful techniques these millionaire marketers use to craft their compelling, results-generating sales letters... Step 1: Discovering Your Most Responsive Market Step 2: Harness Incredible Headline Power Step 3: Make Your Sales Letter Compelling Step 4: The 2 Sacred 'Must-Be-Obeyed' Copywriting Rules Step 5: A Simple Formula for Winning Sales Consistently Step 6: 8 Must-Have Elements for Your Sales-Generating Letter Step 7: How to be Confident of Your Marketing ROI Carol A E Bentley is a professional direct response copywriter and published author of 'I Want To Buy Your Product.. Have You Sent Me A Letter Yet?'; 'Beat The Recession: Proven Marketing Tactics' and this Pocket Guide.