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Property Of A Lady Faire

RRP $15.99

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New York Times bestselling author Simon R. Green has another Secret History to reveal...

Call me Drood, Eddie Drood. Some know me as Shaman Bond and most simply don't want to know me at all. For centuries, my family has been keeping the things that lurk on the darker side of existence as far away as possible from humans like you, without you even knowing we're there.

Unfortunately for us, not everybody appreciates what we Droods do. Recently, I personally managed to survive yet another attempt on my life, but the rest of my relatives weren't so lucky. My parents are missing in action. My grandfather has been murdered. And the future of my family lies in the iron grasp of the Lady Faire, an incredibly seductive, mysterious, and powerful being.

She possesses an ancient object that can save them. I have to steal it from her. Easy enough to say, difficultand very, very dangerousto do...


How To Develop A Strategic Marketing Plan

RRP $289.99

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.
How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.

Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.
Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.



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