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Your Amazing Itty Bitty Video Marketing Book 15 Essential Keys to Becoming a Leader in Your Industry Now more than ever, people love video. Video has replaced books and newspapers as the most powerful medium with which to reach your market or deliver your message. Whether by social media, blogs, YouTube or email, learn how to maximize your presence online and take advantage of the world of videos. Questions people ask: How can I get my message across clearly and effectively with video? How many different ways can I use video to establish trust and rapport with my prospects and clients? What am I going to talk about in my videos? If video marketing interests you, pick up a copy of this groundbreaking book today"
Nonlinear Dynamics, Volume 1: Proceedings of the 35th IMAC, A Conference and Exposition on Structural Dynamics, 2017, the first volume of ten from the Conference brings together contributions to this important area of research and engineering. The collection presents early findings and case studies on fundamental and applied aspects of Nonlinear Dynamics, including papers on: Nonlinear System Identification Nonlinear Modeling & Simulation Nonlinear Reduced-order Modeling Nonlinearity in Practice Nonlinearity in Aerospace Systems Nonlinearity in Multi-Physics Systems Nonlinear Modes and Modal Interactions Experimental Nonlinear Dynamics
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.
"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)
"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)
"The title tells a lot about the book's approach-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)
"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)