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Elastic shells are pervasive in everyday life. Examples of these thin-walled structures range from automobile hoods to basketballs, veins and arteries, and soft drink cans. This book explains shell theory, with numerous examples and applications. This second edition not only brings all the material of the first edition entirely up to date; it also adds two entirely new chapters on general shell theory and general membrane theory. Aerospace, mechanical, and civil engineers, as well as applied mathematicians, will find this book a clearly written and thorough information source on shell theory.
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?