Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. Librarians tend however to be averse to anything which smells of selling and anyway are usually too busy with 'more important' activities. This is a simple handbook which spells out the critical need for marketing for libraries. More important, it provides a series of easy tools to achieve success, and encourages all librarians to make the necessary time available.