This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Create your perfect channel! YouTube is one of the most popular sites on the Internet, but not all people are aware of the fact that it is also a great tool for making money and promoting your product. At the moment, over 1 billion people use it. YouTube provides access of your business to a greater number of remote customers. And this can give you an advantage over other businesses that do not include it in their marketing campaigns. But YouTube isn't just for businesses, individuals can use it as well. All you need is an idea what topics you will cover and the courage to do it. With this book, you are going to learn how to create and optimize your YouTube videos. You will gain skills how to grow your audience and engage it. You will also learn how to use YouTube for Marketing and the details involved in doing this the right way. Here Is A Preview Of What You'll Learn: How to use YouTube for marketing How to create a successful YouTube channel How to create high-quality video How to optimize your YouTube videos How to grow your audience and engage it How to avoid mistakes