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Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions. FEATURES * Project workbook - to help students create their own market research project comprising a series of practical tips, checklists and worksheets * Practical industry profiles - examples from the Pacific Rim* Coverage of both qualitative and quantitative research methods* Variety of Pacific Rim cases, including 'Online Voting' and 'Coffee Connection' running cases.* Comprehensive text website houses additional resources for both instructors and students, including:* SPSS data sets for use with text exercises and cases* Interactive student quizzing for each chapter of the text.* To save students money, a value-packed version is also available with the following resources:* SPSS: Analysis without Anguish by Coakes* XSIGHT Student Version Software.
This report presents an account of the course "Nonlinear Spectroscopy of Solids: Advances and Applications" held in Erice, Italy, from June 16 to 30, 1993. This meeting was organized by the International School of Atomic and Molecular Spectroscopy of the "Ettore Majorana" Centre for Scientific Culture. The purpose of this course was to present and discuss physical models, mathematical formalisms, experimental techniques, and applications relevant to the subject of nonlinear spectroscopy of solid state materials. The universal availability and application of lasers in spectroscopy has led to the widespread observation of nonlinear effects in the spectroscopy of materials. Nonlinear spectroscopy encompasses many physical phenomena which have their origin in the monochromaticity, spectral brightness, coherence, power density and tunability of laser sources. Conventional spectroscopy assumes a linear dependence between the applied electromagnetic field and the induced polarization of atoms and molecules. The validity of this assumption rests on the fact that even the most powerful conventional sources of light produce a light intensity which is not strong enough to equalize the rate of stimulated emission and that of the experimentally observed decay. A different situation may arise when laser light sources are used, particularly pulsed lasers. The use of such light sources can make the probability of induced emission comparable to, or even greater than, the probability of the observed decay; in such cases the nonlinearity of the response of the system is revealed by the experimental data and new properties, not detectable by conventional spectroscopy, will emerge.
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.- Explains and debates key concepts in a clear, readable and concise manner.- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.- Includes a glossary of critical marketing terms.- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.